I am calculating the % of people who buy a product from a website.
If I have 100 people who land on the website.
10% then click on the product
10% then click add to cart
and the 5% actually convert to buying the product
Would the conversion rate be (10% x 10% x 5%) x 100 people
Can I rather just do
100 people x 5%, skipping the two 10%’s?
What is the difference?