Data Science/Statistics and Marketing

Hello all: Please forgive me if this type of post is not allowed or has already been answered somewhere. I am currently acting as a Director of Marketing for a medium-sized business. Most of my work revolves around digital marketing strategy and execution. As I examine the business landscape, it’s become apparent that statistics and analysis are becoming more and more prevalent when making marketing decisions. Next spring, my company is paying for me to complete the Graduate Certificate in Marketing Management & Digital Strategy at Harvard. I was checking out their website and noticed that they had some free Data Science courses. If you don’t mind, I have a few questions for the community: My impression is that data science can integrate with marketing. Am I correct here, or should I be looking for something different? It seems that the free courses at Harvard are through edX. Assuming the answer to the above question is “yes”, will this program give me the knowledge I seek? I took a few calculus and statistics courses during my MBA tenure, but it’s been a few years. Should I refresh my abilities or will this be covered in the material? Thank you in advance! submitted by /u/AlexanderTox [link] [comments]

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Nevin Manimala

Nevin Manimala is interested in blogging and finding new blogs

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